Redes Sociales: factores de decisión para hoteles y turísticas

The way of traveling in the 21st century has changed drastically. The decisions made by travelers and hoteliers are increasingly structured and consistent with their interests; everything has a why and a for what. Trips consist of many parts, with accommodation being one of the most important aspects when exploring new horizons.  In a world as globalized as today, the range of possibilities available is very varied, and it is key to survive and stand out within the blue ocean of hospitality. In addition to the above, it is important to clearly distribute information about the products and services offered, aiming to attract the potential customer with clear and grounded ideas about the travel experience that are as close as possible to their expectations. 
Therefore, for the traveler, this panorama is overwhelming due to the large number of options they face, which turns into a very broad factor that allows them to find the best alternative that best suits their needs.  Each part of the vast travel market creates content and data that is consumed by its counterpart to establish the necessary connection. Communicating what we do is important, and this is why social media ultimately becomes, at the beginning of this century, a fundamental tool for any business. This book analyzes how social media influences the decision-making of both tourists and hospitality industry entrepreneurs. We will review the different options that exist on social media, when they were born, and how they have evolved until today.
We hope you enjoy this text as much as we enjoyed the research and analysis of each of the pages printed within it. 

CONTENIDO 
AGRADECIMIENTOS PRESENTACIÓN 
INTRODUCCIÓN CAPÍTULO I ANTECEDETES, TEORÍAS y CONCEPTOS 
Conceptos clave Antecedentes 
CAPÍTULO 2 E-COMERSE
El e-commerce como herramienta para las empresas y los usuarios Funcionamiento del e-commerce Seguridad del uso del e-commerce (seguridad electrónica, financiera y de la información) Uso del e-commerce dentro de las empresas turísticas y hoteleras Importancia del e-commerce dentro de las empresas del sector turístico y hotelero Implementación del e-commerce 
CAPÍTULO 3 
TOMA DE DECISIONES DE LOS TURISTAS A PARTIR DE LAS REDES SOCIALES 
Historia de las redes sociales y sitios de opinión Concepto actual de la red social Análisis de las redes sociales usadas actualmente Análisis de las Agencias de Viajes en Línea (OTA) usadas actualmente Comparadores de precios KAYAK y Trivago Resultados de la investigación de campo 
CAPÍTULO 4 
TOMA DE DECISIONES DE LAS EMPRESAS A PARTIR DE LAS REDES SOClALES 
Software para recopilar información de Internet Ejemplos de software para la recopilación de información en Internet 
CONCLUSIONES 
REFERENCIAS BIBLIOGRÁFICAS